Tipology: Promo Campaign

Product: Tent Crosspeak 2 - Windrider Backpack

Creative Direction: Reportage-style photos and a raw, documentary-style short video

Location & Date: Amalfi Coast, 06th June, 2025

Hyperlite Mountain Gear

The Campaign

One day hiking above Amalfi Coast, hiking on mountain ridges, pitching the tent with a five star view on the sea, and enjoying the time around.
The client’s request was to showcase the Crosspeak 2 tent in an environment that could be a middle-ground between sea and mountain: Monti Lattari, the Amalfi Coast mountain range, was the perfect fit.

Outputs

• Full creative direction and production

• Image selection for multiple purposes (Web, social, adv, print)

• Short video for social media

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The Video

Film, Edit, Color Correction, SFX
 Francesco Guerra

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