Tipology: Launch Campaign
Product: Vertex 32 - Climbing Backpack
Creative Direction: Reportage-style photos and a raw, documentary-style short video for the product launch
Location & Date: Mont Blanc, 27/28th August, 2025
Hyperlite Mountain Gear
The Campaign
Two days on the Mont Blanc Massif, sleeping in a refuge at 3375m a.g.l, climbing on granite and walking on glaciers, from one afternoon through the night, and catching the sunrise the day after. The client’s request was to show the functionality of the backpack and the sturdiness of the materials, to produce high-quality, inspiring images, with a reportage style and a clean, commercial cut.
Outputs
• Full creative direction and production
• Image selection for multiple purposes (Web, social, adv, print)
• Short video for social media
Film, Edit, Color Correction, SFX
Francesco Guerra