Tipology: Autumn/Winter 2025 Campaign
Product: Three different Base Layer looks plus One Fleece layer
Creative Direction: Reportage-style photos paired with posed stills. Short videos with a distinctive, cold, and natural mood for social media.
Location & Date: Fellarìa Glacier, 18/19th October, 2025
Rewoolution
Two days of shooting in the Fellarìa glacier area. Together with the brand’s creative director, we decided on the locations, outfit pairings, shots, and final post-production for the campaign. The client’s request was to show three different looks, with the products in natural settings during the autumn/winter season, with a focus on comfort and functionality. The goal was to produce inspiring images that blended outdoor reportage with commercial cleanliness.
Campaign
• Creative direction and production
• Image selection for multiple purposes (Web, social, adv, print)
• Multiple short videos for social media
• Video Outtakes selected to produce more content
Outputs
Video Production
1st Short Video | 33” | Documentary Style
For the first look, we decided to make a video that would span from day to evening, to give the spectator the sense of a long day spent outside.
Sound design has all been made in post-production.
For this video, a vertical version has been made.
Creative Direction: Federico Bevilacqua, Francesco Guerra
Film, Edit, Color Correction, SFX: Francesco Guerra
2nd Short Video | 33” | Documentary Style
For the second look, we focused on the glacier area, to pursue the sensation of autumn/winter.
Sound design has all been made in post-production.
For this video, a vertical version has been made.
Creative Direction: Federico Bevilacqua, Francesco Guerra
Film, Edit, Color Correction, SFX: Francesco Guerra
3rd Short Video | 21” | Sport Style
For the third look, we opted to make a slightly faster video.
A non-invasive transition was used to give a sense of fast motion
Sound design has all been made in post-production.
For this video, a vertical version has been made.
Creative Direction: Federico Bevilacqua, Francesco Guerra
Film, Edit, Color Correction, SFX: Francesco Guerra